We are sick of the never-ending legal battle in the smartphone business, but this piece of news is interesting. When Apple executives were testifying in trial, they revealed that Apple offered to license its patents to Samsung in October 2010 for $30 per smartphone and $40 per tablet.
When Samsung Galaxy brand of phones were released, Apple confronted Samsung and offered a licensing deal. Apple even offered to give Samsung a 20 percent discount if they'd cross-licnese its portfolio of patents to Apple. These negotiations did not go through as Apple had hoped, so the two giants are now duking it out in court.
In 2010 alone, Samsung would've owed Apple $250 million if they'd gone through with Apple's licensing terms. Apple notes that this amount is significantly smaller than what Apple spends on Samsung components. Fast forward to 2012, Apple is now seeking more than $2.5 billion in damages from Samsung, alleging that Samsung's products blatantly copy Apple products.
Why can't they just be friends?