While in transit to IFA in Germany, two OLED TVs from Samsung were reported stolen. Samsung officials say that their precious tech may have been "stolen by their competitors, so they can reverse-engineer Samsung's patented OLED technology." Assuming one of Samsung's competitors stole the TV, this thieving company would not have enough time to launch a competing product in time for Q4 2012 when Samsung is planning to launch their first OLED TVs. However, it would save them a lot of R&D dollars to simply copy Samsung's tech.
I'm betting that Apple stole those TVs, and they will launch an OLED TV next month that looks exactly like Samsung's, but running iOS instead of Samsung's Smart TV platform. Then they'll settle out of court by giving that $1 billion back.